And the Photo Contest Winner is ... CHICO!

Aka Chico Chaco Monkey Man, aka Cheese Buns, aka Cheeto! (Thanks to Chico's mother, Kristen, for insight on all of this little man's nicknames.) A big CONGRATS to you, Chico, for helping your mom win one of our brand-new Somersault Shoulder Pouches! Though it was a close race between adorable little Chico and runner-up Aikane, who got 78 "likes," Chico pulled it out when his winning picture (top left) garnered 85 "likes."

Thanks to everyone who participated in our first-ever Lug Facebook Photo Contest.

Pet Photo Contest: "Like" It If You Love It

Now comes the fun part of our Pet Photo Contest. I've posted the pictures in a Facebook album entitled Pet Photo Contest. Go there. Peruse the adorableness. Maybe even chuckle a bit. Then vote for your favorite by clicking the "like" button. Then get your friends to "like" your favorite too. Whichever pet photo gets the most "likes" by the end of the month wins a Somersault Shoulder Pouch in the color of their choice. Now, go on. "Like" away!

Pictured to the left is our beloved Lug mascot Brooklynn. We put her in the photo album too, so you should definitely "like" her, even though she's not eligible to win.

Facebook Photo Contest: Pets + Lug = Precious!

Got an adorable pet that just so happens to love Lug? We'd love to see it! Which is exactly why we're excited to host a Facebook photo contest, and there are three simple steps to winning.

1. Snap a super-cute/unique/funny/outrageous picture of your pet(s) with any Lug product(s), and write a brief statement about why your pet loves Lug.

2. E-mail said picture and statement to me at katie@luglife.com, where I will cull through the entries, choose finalists, and create a Facebook Photo Contest album.

3. Peruse the album, "like" your favorite photo, then get all your friends to "like" it too.

The photo with the most "likes" by the end of April will win a Somersault Shoulder Pouch—a perfect little pouch to take on, say, a nice walk with your dog (like Lola, here, pictured above). Or maybe your cute kitty will like to play with the bag's fully adjustable strap (like Leon the Professional, pictured below). I'm sure you can think of a good use for this versatile little pack.

Submit your entries by April 15. That's just two weeks, so get to snapping!

And Finally, the Brand New Aerial Cross-Body Bag!

Rounding out the spring 2011 Lug line is the Aerial Cross-Body Bag. Larger than the Skipper or Somersault but still small enough to keep you light on your toes, the Aerial is what Goldilocks would call "just right!" It's got our signature hidden water bottle holder and a removable key fob, plus tons of pockets—big ones, little ones, zippered ones, soft-lined ones for electronics, etcetera, etcetera, etcetera. It's versatile too: You can carry it cross-body like a messenger bag or shorten the adjustable strap and carry it over your shoulder. And what do you think of our new fabric accent? Pretty snazzy, eh? Available soon!

Introducing the Somersault Shoulder Pouch

Please welcome another of our BRAND NEW bags for spring 2011, the Somersault Shoulder Pouch! It's a versatile little bag that can be worn over the shoulder (messenger-style) or adjusted to fit around the waist. Either way you carry it, you can rest assured your goods are secure, whether it's your glasses that are stashed in a special soft-lined pocket or your cell phone that slips into the zippered pouch on the front flap. You'll also get good use out of the removable key fob. The Somersault is a bag that's as clever as it is cute!